I'm a Communications Strategist. My job is to empower you with effective Communication techniques so you can become the expert in your space.
I help you identify your key differentiator in the marketplace, connect with your primary target audience, refine your key messaging, package the story you want to tell, share your story with impact, and deliver your story to get noticed.
Having been a Broadcast Reporter, PR Director, Media Relations Director, Marketing Manager, and Communications Instructor in the largest markets in the country, I know how to do that.
I bring a unique combination of skills sets to the table, coupled with a rare perspective representing all sides of the Communications Industry spectrum.
It's the driving combination of know-how you've been seeking to propel you to the next level of your success.
Interactive Press Releases - Website Video Clips - Electronic Newsletters - Corporate Bios - Crisis Communication Plans
Media Kits - Press Conferences - Webinars - Media List Development - Press Releases - Story Pitching - Marketing Strategies
Press Tours - Media Training - Proactive/Reactive Press Outreach - Event Planning/Coordination - Promotions - Voice-Overs
DEFINING THE MISSION
Taking the time to refine your key message forms the heart of any impactful Communications strategy. Your mission and desired results must be clear from the start. The words you use and the methodology you choose to convery your message can make or break your Communications strategy.
SHARING THE MESSAGE
Delivering the message is what gets you noticed. The roadmap you've formed around your mission will now lead you to your desired results by sharing the focus of your campaign with your target audience. Insuring that your audience receives your intended message clearly – and is called to action because of it – is essential.
SPREADING THE WORD
Taking your message beyond your target audience to the masses involves media exposure. Garnering media attention is an art, and knowing what will draw the media in or push them away can be invaluable as your strategic efforts
gain momentum and recognition.